We messed up ... again!


In 2020, Earth Overshoot Day fell on August 22nd. 

Yeah, we messed up again!

So, what does this mean for our planet?

It means that we have overshot Earth’s budget and now are running on next year’s
resources to sustain ourselves in the present. This implies that humanity is currently using Earth’s natural resources 1.75 times faster than our planet’s ecosystems can regenerate them. 

To put things in perspective, imagine if we consumed our entire monthly Internet data plan in less than 3 weeks! Of course, the simple solution to that would be to buy a “top-up plan”. 

Unfortunately, we don’t have the luxury to do the same with our natural
resources. Nature has always tried to adapt itself to the needs of humanity, and it’s high time that we extend the same courtesy to it. If we continue at the current rate of human consumption, our future generations stand at risk of experiencing complete ecological bankruptcy. 

This is to say that if Mother Nature were our Internet Service Provider, it would not bode well for our survival.

But, all hope is not lost! Owing to the global Coronavirus lockdown, we have

successfully managed to push Earth Overshoot Day to a later date than in previous years. But least we want another pandemic induced lockdown ever again! So, it’s time for us think of other (read: practical) measures to mitigate this crisis.

As individuals, we must contribute to this progress and “recharge” Nature by making careful choices. One of the most convenient ways to do so is by being responsible, using sustainable products that last long and don’t break the bank. In the long run, buying judiciously will serve to help us, as consumers, to save more than we spend.

In 2015, the United Nations’ member-states came together in global partnership and took an urgent call for action for peace and prosperity of the planet and its people. Born from these collaborative efforts were the 17 Sustainable Development Goals. Of these, goal number 12 is to implement a responsible consumption and production pattern towards a more sustainable future.

At Folk, we work consciously and tirelessly to align with these mandates, particularly SDG 12. It is our philosophy to do more with less by creating all purpose designs that last longer, recycling our own factory waste. about us


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